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706 Publications
2013 | Conference Paper | LibreCat-ID: 45749
Steinhoff, L., & Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul.
LibreCat
2013 | Working Paper | LibreCat-ID: 45756
Steinhoff, L., & Palmatier, R. W. (2013). Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series (pp. 13–105).
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| Files available
2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., Steiner, M., Ulaga, W., & Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., & Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, H., Wangenheim, F. v, & Wünderlich, N. (2012). Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing, 88(3), 356–366.
LibreCat
2012 | Journal Article | LibreCat-ID: 5717
Schumann, J. H., Wünderlich, N., & Zimmer, M. S. (2012). Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review, 64(2), 141–165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5718
Schumann, J. H., Wünderlich, N., & Wangenheim, F. (2012). Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation, 32(2), 133–143.
LibreCat
2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, H., Schwens, C., Wehner, M., & Kabst, R. (2012). Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely, 64(1), 34–39.
LibreCat
2012 | Journal Article | LibreCat-ID: 6103
Kabst, R., & Baum, M. (2012). Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely, 64(3), 3.
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2012 | Book | LibreCat-ID: 6138
Weber, W., & Kabst, R. (2012). Einführung in die Betriebswirtschaftslehre (8th ed.). Wiesbaden.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., Schwens, C., & Kabst, R. (2012). Determinants of Different Types of Born Globals. In M. Gabrielsson & M. Kirpalani (Eds.), Handbook of Research on Born Globals (pp. 36–45). Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.
LibreCat
2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., Schwens, C., & Kabst, R. (2012). Die Messung von Joint-Venture Erfolg. In J. Zentes (Ed.), Markteintrittsstrategien - Dynamik und Komplexität (pp. 193–205).
LibreCat
2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., Steinmetz, H., Isidor, R., & Kabst, R. (2012). Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, R. (2012). Endogeneity in the behavioral sciences: An illustration with real data. Amsterdam.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? University of Limerick, Ireland.
LibreCat
2012 | Journal Article | LibreCat-ID: 4835
Frick, B., Ocaña, M. Á. M., Martinez, P. G., & Schneider, M. (2012). The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle. Estudios de Economia Aplicada, (1), 12--28.
LibreCat
2012 | Journal Article | LibreCat-ID: 4853
Eggert, A., Henseler, J., & Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.
LibreCat
2012 | Journal Article | LibreCat-ID: 4854
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.
LibreCat
2012 | Journal Article | LibreCat-ID: 5494
Baum, M., Gsell, L., & Kabst, R. (2012). Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz. Die Betriebswirtschaft (ZfB)., 72(3), 235–253.
LibreCat
2012 | Journal Article | LibreCat-ID: 5496
Baum, M., & Kabst, R. (2012). Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen. Zeitschrift Für Betriebswirtschaft (ZfB)., 3, 117–142.
LibreCat
2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B., Schwens, C., & Kabst, R. (2012). Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards. Journal of International Business Studies (JIBS)., 42(5), 458–476.
LibreCat
2012 | Journal Article | LibreCat-ID: 5498
Eberz, L. M., Baum, M., & Kabst, R. (2012). Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess. Zeitschrift Für Personalforschung (ZfP)., 26(1), 5–29.
LibreCat
2012 | Journal Article | LibreCat-ID: 5508
Wehner, M. C., Kabst, R., Meifert, M., & Cunz, L. M. (2012). Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm? Zeitschrift Für Betriebswirtschaft (ZfB)., 82(9), 913–933.
LibreCat
2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S., & Kabst, R. (2012). Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis. International Journal of Business Information Systems (IJBIS)., 9(3), 328–342.
LibreCat
2012 | Journal Article | LibreCat-ID: 5512
Frese, M., Bausch, A., Schmidt, P., Rauch, A., & Kabst, R. (2012). Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice. Foundations and Trends in Entrepreneurship. , 8(1), 1–62.
LibreCat
2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., Giardini, A., & Kabst, R. (2012). Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study. Human Resource Management., 51(4), 601–623.
LibreCat
2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., Schwens, C., & Kabst, R. (2012). Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. . Zeitschrift Für Betriebswirtschaft (ZfB)., 82(3), 143–165.
LibreCat
2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., Schwens, C., Kabst, R., & Hornung, F. (2012). Internationaler Joint Venture Erfolg: Eine Meta-Analyse. Zeitschrift Für Betriebswirtschaft (ZfB)., 82(5), 539–583.
LibreCat
2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, H., Isidor, R., & Bäuerle, N. (2012). Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach. Survey Research Methods, 6(1), 61–75.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., Münkhoff, E., & Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. 2012 AMA Summer Academic Conference, Chicago, IL. 2012 AMA Summer Academic Conference, Chicago, IL.
LibreCat
2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2012). Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award). 2012 AMA Winter Academic Conference, St. Petersburg, FL. 2012 AMA Winter Academic Conference, St. Petersburg, FL.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat
2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., Garnefeld, I., & Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
LibreCat
2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24).
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2011 | Misc | LibreCat-ID: 6107
Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40).
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