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704 Publications


2012 | Conference Paper | LibreCat-ID: 7739
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” in 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
A. Eggert, M. Steiner, W. Ulaga, and K. Backhaus, “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
T. Ritter and A. Eggert, “Dispersion of Market Activities: A Configurational Approach,” in Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with Industrial Services - A Configurational Approach,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Growing Existing Customers’ Profitability with Customer Referral Programs,” in 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
H. Evanschitzky, F. v Wangenheim, and N. Wünderlich, “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.,” Journal of Retailing, vol. 88, no. 3, pp. 356–366, 2012.
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2012 | Journal Article | LibreCat-ID: 5717
J. H. Schumann, N. Wünderlich, and M. S. Zimmer, “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.,” Schmalenbach Business Review, vol. 64, no. 2, pp. 141–165, 2012.
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2012 | Journal Article | LibreCat-ID: 5718
J. H. Schumann, N. Wünderlich, and F. Wangenheim, “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.,” Technovation, vol. 32, no. 2, pp. 133–143, 2012.
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2012 | Journal Article | LibreCat-ID: 6102
H. Steinmetz, C. Schwens, M. Wehner, and R. Kabst, “Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.,” PERSONALquartely, vol. 64, no. 1, pp. 34–39, 2012.
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2012 | Journal Article | LibreCat-ID: 6103
R. Kabst and M. Baum, “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung,” PERSONALquartely, vol. 64, no. 3, p. 3, 2012.
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2012 | Book | LibreCat-ID: 6138
W. Weber and R. Kabst, Einführung in die Betriebswirtschaftslehre, 8th ed. Wiesbaden, 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
M. Baum, C. Schwens, and R. Kabst, “Determinants of Different Types of Born Globals.,” in Handbook of Research on Born Globals, M. Gabrielsson and M. Kirpalani, Eds. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd., 2012, pp. 36–45.
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2012 | Book Chapter | LibreCat-ID: 6149
R. Isidor, C. Schwens, and R. Kabst, “Die Messung von Joint-Venture Erfolg,” in Markteintrittsstrategien - Dynamik und Komplexität, J. Zentes, Ed. 2012, pp. 193–205.
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2012 | Conference Paper | LibreCat-ID: 6275
M. Schneid, H. Steinmetz, R. Isidor, and R. Kabst, “Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell,” 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
R. Kabst, “Endogeneity in the behavioral sciences: An illustration with real data,” 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
M. C. Wehner, A. Giardini, and R. Kabst, “Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?,” 2012.
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2012 | Journal Article | LibreCat-ID: 4835
B. Frick, M. Á. M. Ocaña, P. G. Martinez, and M. Schneider, “The demand for individual grievance procedures in Germany and Spain: Labour law changes versus business cycle,” Estudios de economia aplicada, no. 1, pp. 12--28, 2012.
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2012 | Journal Article | LibreCat-ID: 4853
A. Eggert, J. Henseler, and S. Hollmann, “Who owns the customer? Disentangling customer loyalty in indirect distribution channels,” Journal of Supply Chain Management, no. 2, pp. 75--92, 2012.
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2012 | Journal Article | LibreCat-ID: 4854
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets,” Industrial Marketing Management, no. 1, pp. 174--185, 2012.
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2012 | Journal Article | LibreCat-ID: 5494
M. Baum, L. Gsell, and R. Kabst, “Determinanten des Employer Branding in deutschen Unternehmen: Ein neoinstitutionalistischer Erklärungsansatz.,” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, pp. 235–253, 2012.
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2012 | Journal Article | LibreCat-ID: 5496
M. Baum and R. Kabst, “ Die Wirkung von informellen und internetbasierten Rekrutierungskanälen auf den Rekrutierungserfolg: Eine empirische Analyse in kleinen und mittleren Unternehmen.,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 3, pp. 117–142, 2012.
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2012 | Journal Article | LibreCat-ID: 5497
B. Maekelburger, C. Schwens, and R. Kabst, “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.,” Journal of International Business Studies (JIBS)., vol. 42, no. 5, pp. 458–476, 2012.
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2012 | Journal Article | LibreCat-ID: 5498
L. M. Eberz, M. Baum, and R. Kabst, “Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess.,” Zeitschrift für Personalforschung (ZfP)., vol. 26, no. 1, pp. 5–29, 2012.
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2012 | Journal Article | LibreCat-ID: 5508
M. C. Wehner, R. Kabst, M. Meifert, and L. M. Cunz, “Der Personalverantwortliche als strategischer Partner: Persönliche Einstellung oder subjektive Norm?,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 9, pp. 913–933, 2012.
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2012 | Journal Article | LibreCat-ID: 5510
S. Strohmeier and R. Kabst, “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.,” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, pp. 328–342, 2012.
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2012 | Journal Article | LibreCat-ID: 5512
M. Frese, A. Bausch, P. Schmidt, A. Rauch, and R. Kabst, “Evidence-based entrepreneurship (EBE): Cumulative science, action principles, and bridging the gap between science and practice.,” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, pp. 1–62, 2012.
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2012 | Journal Article | LibreCat-ID: 5515
M. C. Wehner, A. Giardini, and R. Kabst, “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.,” Human Resource Management., vol. 51, no. 4, pp. 601–623, 2012.
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2012 | Journal Article | LibreCat-ID: 5516
J. Eiche, C. Schwens, and R. Kabst, “Greenfield Investment versus Akquisition: Der moderierende Einfluss wahrgenommener institutioneller Unsicherheit bei der Internationalisierung von KMU. ,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 3, pp. 143–165, 2012.
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2012 | Journal Article | LibreCat-ID: 5518
R. Isidor, C. Schwens, R. Kabst, and F. Hornung, “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.,” Zeitschrift für Betriebswirtschaft (ZfB)., vol. 82, no. 5, pp. 539–583, 2012.
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2012 | Journal Article | LibreCat-ID: 5519
H. Steinmetz, R. Isidor, and N. Bäuerle, “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.,” Survey Research Methods, vol. 6, no. 1, pp. 61–75, 2012.
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2012 | Conference Paper | LibreCat-ID: 46698
I. Garnefeld, E. Münkhoff, and A. Bruns, “I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions,” presented at the 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award),” presented at the 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2012 | Conference Paper | LibreCat-ID: 45750
A. Eggert, I. Garnefeld, and L. Steinhoff, “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
A. Eggert, I. Garnefeld, and L. Steinhoff, “Endowed Status in Hierarchical Loyalty Programs,” presented at the 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
N. Wünderlich, J. H. Schumann, F. v Wangenheim, and H. H. Holzmüller, “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.,” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, pp. 977–1001, 2011.
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2011 | Misc | LibreCat-ID: 6104
M. C. Wehner, R. Kabst, and P. M. Kötter, Ausgewogener Prozess, vol. 63(4). 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6106
M. C. Wehner and R. Kabst, Bewerber wertschätzen, vol. 63(6). 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6107
R. Kabst, M. Meifert, and M. C. Wehner, Eine vergessene Disziplin, vol. 4. 2011, pp. 38–40.
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2011 | Misc | LibreCat-ID: 6108
R. Kabst, Editorial: Mitarbeiter führen: Ein alter Hut?, vol. 3. 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
B. Maekelburger, C. Schwens, and R. Kabst, “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics,” in Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., A. Verbeke, A. T. Tavares-Lehmann, and R. Van Tulder, Eds. Emerald Group Publishing Ltd., 2011, pp. 21–49.
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