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704 Publications


2012 | Conference Paper | LibreCat-ID: 7739
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation, vol. 32, no. 2, Elsevier, 2012, pp. 133–43.
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2012 | Journal Article | LibreCat-ID: 6102
Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely, vol. 64, no. 1, 2012, pp. 34–39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely, vol. 64, no. 3, 2012, p. 3.
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2012 | Book | LibreCat-ID: 6138
Weber, W., and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed., 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum, M., et al. “Determinants of Different Types of Born Globals.” Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, Edward Elgar Publishing Ltd., 2012, pp. 36–45.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor, R., et al. “Die Messung von Joint-Venture Erfolg.” Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 2012, pp. 193–205.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid, M., et al. Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell. 2012.
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2012 | Conference Paper | LibreCat-ID: 6277
Kabst, Rüdiger. Endogeneity in the Behavioral Sciences: An Illustration with Real Data. 2012.
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2012 | Conference Paper | LibreCat-ID: 6281
Wehner, M. C., et al. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? 2012.
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2012 | Journal Article | LibreCat-ID: 4835
Frick, Bernd, et al. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1, 2012, pp. 12--28.
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2012 | Journal Article | LibreCat-ID: 4853
Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
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2012 | Journal Article | LibreCat-ID: 4854
Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
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2012 | Journal Article | LibreCat-ID: 5494
Baum, M., et al. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, 2012, pp. 235–53.
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2012 | Journal Article | LibreCat-ID: 5496
Baum, M., and Rüdiger Kabst. “ Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.
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2012 | Journal Article | LibreCat-ID: 5497
Maekelburger, B., et al. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS)., vol. 42, no. 5, 2012, pp. 458–76.
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2012 | Journal Article | LibreCat-ID: 5498
Eberz, L. M., et al. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP)., vol. 26, no. 1, 2012, pp. 5–29.
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2012 | Journal Article | LibreCat-ID: 5508
Wehner, M. C., et al. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 9, 2012, pp. 913–33.
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2012 | Journal Article | LibreCat-ID: 5510
Strohmeier, S., and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, 2012, pp. 328–42.
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2012 | Journal Article | LibreCat-ID: 5512
Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.
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2012 | Journal Article | LibreCat-ID: 5515
Wehner, M. C., et al. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.” Human Resource Management., vol. 51, no. 4, 2012, pp. 601–23.
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2012 | Journal Article | LibreCat-ID: 5516
Eiche, J., et al. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 3, 2012, pp. 143–65.
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2012 | Journal Article | LibreCat-ID: 5518
Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.
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2012 | Journal Article | LibreCat-ID: 5519
Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods, vol. 6, no. 1, 2012, pp. 61–75.
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2012 | Conference Paper | LibreCat-ID: 46698
Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2012 | Conference Paper | LibreCat-ID: 45750
Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
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2012 | Conference Paper | LibreCat-ID: 45751
Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
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2011 | Conference Paper | LibreCat-ID: 7746
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40.
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2011 | Misc | LibreCat-ID: 6108
Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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