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131 Publications
2019 | Journal Article | LibreCat-ID: 13454
Mapping Value in Business Markets: An Integrative Framework
A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management 79 (2019) 13--20.
LibreCat
A. Eggert, M. Kleinaltenkamp, V. Kashyap, Industrial Marketing Management 79 (2019) 13--20.
2019 | Journal Article | LibreCat-ID: 13455
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Boehm, Journal of the Academy of Marketing Science 47 (2019) 595--616.
LibreCat
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Boehm, Journal of the Academy of Marketing Science 47 (2019) 595--616.
2019 | Conference Paper | LibreCat-ID: 13456
Service Growth by Acquisition – An Event Study
A. Eggert, E. Boehm, R. Akalan, H. Gebauer, (2019).
LibreCat
A. Eggert, E. Boehm, R. Akalan, H. Gebauer, (2019).
2019 | Journal Article | LibreCat-ID: 13457
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing (2019).
2018 | Conference Paper | LibreCat-ID: 6199
Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat
A. Eggert, L. Steinhoff, C. Witte, (2018).
2018 | Journal Article | LibreCat-ID: 4833
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
2018 | Journal Article | LibreCat-ID: 4834
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
2018 | Journal Article | LibreCat-ID: 5001
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
LibreCat
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
2018 | Conference Paper | LibreCat-ID: 5480
Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
2018 | Conference Paper | LibreCat-ID: 5481
How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).