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3366 Publications


2010 | Conference Paper | LibreCat-ID: 7808
@inproceedings{Garnefeld_Woisetschläger_Eggert_2010, title={Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Garnefeld, I and Woisetschläger, D and Eggert, A}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7809
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral Reward Programs: A Means for Service Recovery?}, booktitle={Proceedings of the 18th International Colloquium in Relationship Marketing}, author={Münkhoff, E and Garnefeld, I and Hogreve, J and Eggert, A}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7810
@inproceedings{Garnefeld_Helm_Eggert_Tax_2010, title={Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study}, booktitle={Proceedings of the 2010 AMA Summer Marketing Educators’ Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7846
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis}, booktitle={Proceedings of the 2nd ISBM Workshop at Harvard Business School}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7853
@inproceedings{Frick_Eggert_Hogreve_2010, title={Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis}, booktitle={Proceedings of the 39th EMAC Conference}, author={Frick, B and Eggert, A and Hogreve, J}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7854
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2010, title={Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis}, booktitle={Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 7855
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2010, title={Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers}, booktitle={Proceedings of the 2010 AMA Winter Marketing Educators’ Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 5685 | OA
@inproceedings{Finkbeiner_Bodenstein_Schryen_Neumann_2010, title={Applying heuristic methods for job scheduling in storage markets}, booktitle={18th European Conference on Information Systems (ECIS 2010)}, author={Finkbeiner, Josef and Bodenstein, Christian and Schryen, Guido and Neumann, Dirk}, year={2010} }
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2010 | Conference Paper | LibreCat-ID: 5690 | OA
@inproceedings{Bodenstein_Schryen_Neumann_2010, title={From “Take-it-or-leave-it” offers to “Take-it-or-be-left-out” Ultimatum - A trade mechanism for Online Services}, booktitle={18th European Conference on Information Systems (ECIS 2010)}, author={Bodenstein, Christian and Schryen, Guido and Neumann, Dirk}, year={2010} }
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2010 | Book (Editor) | LibreCat-ID: 5720
@book{Ackermann_Wünderlich_Wangenheim_2010, place={München}, title={Geschäftsmodelle in virtuellen Spielwelten}, publisher={Books on Demand}, year={2010} }
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