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3366 Publications


2021 | Journal Article | LibreCat-ID: 45724
Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73. http://dx.doi.org/10.1007/s11747-020-00744-0.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45725
Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.” Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95. https://doi.org/10.1007/s11747-020-00719-1.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45722
Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2021): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
LibreCat | DOI
 

2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.” Journal of Business Research 129 (2021): 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016.
LibreCat | DOI
 

2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” In 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
 

2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
 

2021 | Conference Paper | LibreCat-ID: 22218
Krauter, Stefan, Joachim Böcker, Christine Freitag, Burkhard Hehenkamp, Ulrich Hilleringmann, Katrin Temmen, Tobias Klaus, Nicolaus Rohrer, and Sven Lehmann. “Projekt Art-D Grids: Nachhaltige und stabile Microgrids in Afrika - eine Plattform für Forschung und Lehre für die Entwicklung.” In Tagungsband des 36. PV-Symposiums, 18.-26 Mai 2021, 305–9. Pforzheim: Conexio, 2021.
LibreCat | Files available
 

2021 | Book | LibreCat-ID: 50722
Kiepe, Karina. Stellen Und Ausbildung Der Betrieblichen Ausbilder:Innen. Grundannahmen, Transformationsprozesse, Reformdiskurse. Berlin: Logos, 2021.
LibreCat
 

2021 | Journal Article | LibreCat-ID: 50804
Kiepe, Karina, Ricarda Gallas, and Gerrit Rüdebusch. “Verstetigung Eines Fortbildungsansatzes Zu Nachhaltigem Wirtschaften Und Ausbilden.” Berufsbildung in Wissenschaft Und Praxis 50 (3), no. 3 (2021): 30–31.
LibreCat
 

2021 | Journal Article | LibreCat-ID: 49870
Graßl, Benjamin, and Henning Giese. “Überwälzung von Digitalsteuern.” beck.digitax, no. 1 (2021): 13–21.
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