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39 Publications
2022 | Conference Paper | LibreCat-ID: 45737
Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
2022 | Conference Paper | LibreCat-ID: 45739
How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
L. Steinhoff, I. Garnefeld, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
L. Steinhoff, I. Garnefeld, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
2022 | Conference Paper | LibreCat-ID: 45738
The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
L. Steinhoff, M. Becker, N. Wiegand, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
LibreCat
L. Steinhoff, M. Becker, N. Wiegand, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest, 2022.
2022 | Journal Article | LibreCat-ID: 45721
Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.
LibreCat
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.
2022 | Journal Article | LibreCat-ID: 45720
Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing, [VHB-JOURQUAL3: B] (2022).
LibreCat
| DOI
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing, [VHB-JOURQUAL3: B] (2022).
2021 | Journal Article | LibreCat-ID: 45724
Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A] 49 (2021) 350–373.
LibreCat
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A] 49 (2021) 350–373.
2021 | Conference Paper | LibreCat-ID: 45741
Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
2021 | Conference Paper | LibreCat-ID: 45740
Understanding and Measuring Consumer Solidarity as a Collective Bond
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
L. Steinhoff, B. Alberternst, A. Eggert, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
2021 | Journal Article | LibreCat-ID: 45723
Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research, [VHB-JOURQUAL3: B] 129 (2021) 70–82.
LibreCat
L. Steinhoff, M.M. Zondag, Journal of Business Research, [VHB-JOURQUAL3: B] 129 (2021) 70–82.
2021 | Journal Article | LibreCat-ID: 45722
Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal, [VHB-JOURQUAL3: D] 29 (2021) 111–117.
LibreCat
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal, [VHB-JOURQUAL3: D] 29 (2021) 111–117.
2021 | Journal Article | LibreCat-ID: 45725
An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A; Finalist 2021 JAMS Best Paper Award] 49 (2021) 71–95.
LibreCat
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A; Finalist 2021 JAMS Best Paper Award] 49 (2021) 71–95.
2020 | Conference Paper | LibreCat-ID: 45742
“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing
L. Steinhoff, T. Reimer, M. Leyer, in: 2020 Winter AMA Conference Proceedings, San Diego, 2020.
LibreCat
L. Steinhoff, T. Reimer, M. Leyer, in: 2020 Winter AMA Conference Proceedings, San Diego, 2020.
2020 | Journal Article | LibreCat-ID: 45727
Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation
L. Steinhoff, A. Payne, P. Frow, A. Eggert, Industrial Marketing Management, [VHB-JOURQUAL3: B] 87 (2020) 244–255.
LibreCat
L. Steinhoff, A. Payne, P. Frow, A. Eggert, Industrial Marketing Management, [VHB-JOURQUAL3: B] 87 (2020) 244–255.
2020 | Journal Article | LibreCat-ID: 45728
Understanding and Managing Customer Value Propositions: Introduction to the Special Issue
L. Steinhoff, A. Eggert, P. Frow, A. Payne, Industrial Marketing Management, [VHB-JOURQUAL3: B] 87 (2020) 242–243.
LibreCat
L. Steinhoff, A. Eggert, P. Frow, A. Payne, Industrial Marketing Management, [VHB-JOURQUAL3: B] 87 (2020) 242–243.
2020 | Journal Article | LibreCat-ID: 45726
Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing, [VHB-JOURQUAL3: A; Gewinner 2021 Davidson Award] 96 (2020) 474–489.
LibreCat
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing, [VHB-JOURQUAL3: A; Gewinner 2021 Davidson Award] 96 (2020) 474–489.
2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A; Finalist 2019 JAMS Best Paper Award] 47 (2019) 369–393.
LibreCat
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science, [VHB-JOURQUAL3: A; Finalist 2019 JAMS Best Paper Award] 47 (2019) 369–393.
2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing, [VHB-JOURQUAL3: A+] 83 (2019) 115–132.
LibreCat
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing, [VHB-JOURQUAL3: A+] 83 (2019) 115–132.
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
2018 | Journal Article | LibreCat-ID: 45731
Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.