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43 Publications
2023 | Conference Paper | LibreCat-ID: 50978
Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
LibreCat
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
2023 | Conference Paper | LibreCat-ID: 50975
The Consumerization of Care: How Capitalism Is Co-Opting Solidarity
B. Alberternst, M. Giesler, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
LibreCat
B. Alberternst, M. Giesler, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
2023 | Conference Paper | LibreCat-ID: 50979
Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
LibreCat
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
2023 | Conference Paper | LibreCat-ID: 50977
Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
LibreCat
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.
2023 | Journal Article | LibreCat-ID: 45720
Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2023) 1–31.
LibreCat
| DOI
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2023) 1–31.
2022 | Journal Article | LibreCat-ID: 45721
Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.
2022 | Conference Paper | LibreCat-ID: 45737
Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
2022 | Conference Paper | LibreCat-ID: 45739
How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
2022 | Conference Paper | LibreCat-ID: 45738
The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
2021 | Journal Article | LibreCat-ID: 45724
Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.
LibreCat
| DOI
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.
2021 | Journal Article | LibreCat-ID: 45725
An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.
LibreCat
| DOI
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.
2021 | Journal Article | LibreCat-ID: 45722
Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.
LibreCat
| DOI
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.
2021 | Journal Article | LibreCat-ID: 45723
Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
LibreCat
| DOI
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.
2021 | Conference Paper | LibreCat-ID: 45741
Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
2021 | Conference Paper | LibreCat-ID: 45740
Understanding and Measuring Consumer Solidarity as a Collective Bond
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
2020 | Journal Article | LibreCat-ID: 45726
Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
LibreCat
| DOI
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
2020 | Journal Article | LibreCat-ID: 45727
Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation
A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
LibreCat
| DOI
A. Payne, L. Steinhoff, P. Frow, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
2020 | Journal Article | LibreCat-ID: 45728
Understanding and Managing Customer Value Propositions: Introduction to the Special Issue
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
LibreCat
| DOI
A. Eggert, P. Frow, A. Payne, L. Steinhoff, Industrial Marketing Management 87 (2020) 242–243.
2020 | Conference Paper | LibreCat-ID: 45742
“Dear Stranger, This Looks Good on You”: The Effect of Ambiguous Interactive Virtual Presence on Store Loyalty in Offline Retailing
T. Reimer, L. Steinhoff, M. Leyer, in: 2020 Winter AMA Conference Proceedings, San Diego, 2020.
LibreCat
T. Reimer, L. Steinhoff, M. Leyer, in: 2020 Winter AMA Conference Proceedings, San Diego, 2020.
2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
LibreCat
| DOI
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.