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1 Publication

2009 | Book Chapter | LibreCat-ID: 4961
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
S. Helm, A. Eggert, I. Garnefeld, in: Handbook of Partial Least Squares, Springer Berlin Heidelberg, Berlin, Heidelberg, 2009, pp. 515–534.
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