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1 Publication
2022 | Journal Article | LibreCat-ID: 41316
Steinhoff, Lena, Juanyi (Sunny) Liu, Xiaoling Li, and Robert W. Palmatier. “Customer Engagement in International Markets.” Journal of International Marketing 31, no. 1 (2022): 1–31. https://doi.org/10.1177/1069031x221099211.
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