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1 Publication
2022 | Journal Article | LibreCat-ID: 41316
L. Steinhoff, J. (Sunny) Liu, X. Li, and R. W. Palmatier, “Customer Engagement in International Markets,” Journal of International Marketing, vol. 31, no. 1, pp. 1–31, 2022, doi: 10.1177/1069031x221099211.
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