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2 Publications
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson A, Aksoy L, Brady MK, et al. Conducting Service Research that Matters. Journal of Services Marketing. 2015;29(6/7):425-429.
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2013 | Journal Article | LibreCat-ID: 5715
Wünderlich N, Wangenheim FV, Bitner MJ. High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research. 2013;16(1):3-20.
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