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1205 Publications
2010 | Conference (Editor) | LibreCat-ID: 7770
G. Engels, C. Lewerentz, W. Schäfer, A. Schürr, and B. Westfechtel, Eds., Graph Transformations and Model-Driven Engineering - Essays Dedicated to Manfred Nagl on the Occasion of his 65th Birthday, vol. 5765. Berlin/Heidelberg: Springer, 2010.
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| DOI
2010 | Conference (Editor) | LibreCat-ID: 7771
G. Engels, M. Luckey, A. Pretschner, and R. H. Reussner, Eds., Software Engineering 2010 - Workshop Proceedings (inkl. Doktoranden Symposium), Paderborn (Germany), vol. P-160. Bonn: Gesellschaft für Informatik (GI), 2010.
LibreCat
2010 | Conference (Editor) | LibreCat-ID: 7772
G. Engels, M. Luckey, and W. Schäfer, Eds., Software Engineering 2010 - Proceedings, Paderborn (Germany), vol. P-159. Bonn: Gesellschaft für Informatik (GI), 2010.
LibreCat
2010 | Conference (Editor) | LibreCat-ID: 7773
G. Engels, D. Karagiannis, and H. C. Mayr, Eds., Modellierung 2010, Klagenfurt (Österreich), vol. P-161. Bonn: Gesellschaft für Informatik (GI), 2010.
LibreCat
2010 | Conference (Editor) | LibreCat-ID: 7774
J. Van den Bergh, S. Sauer, K. Breiner, H. Hußmann, G. Meixner, and A. Pleuß, Eds., Proceedings of the 5th International Workshop on Model Driven Development of Advanced User Interfaces (MDDAUI 2010): Bridging between User Experience and UI Engineering, vol. 617. 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7808
I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7809
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7810
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7846
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis,” in Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7853
B. Frick, A. Eggert, and J. Hogreve, “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis,” in Proceedings of the 39th EMAC Conference, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7854
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis,” in Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
2010 | Conference Paper | LibreCat-ID: 7855
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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