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1363 Publications
2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings. ; 2011.
LibreCat
2011 | Journal Article | LibreCat-ID: 793
Ahlgren B, A. Aranda-Gutierrez P, Chemouil P, et al. Content, connectivity, and cloud: ingredients for the network of the future. IEEE Communications Magazine. 2011;(7):62--70. doi:10.1109/MCOM.2011.5936156
LibreCat
| DOI
2011 | Journal Article | LibreCat-ID: 794
Conti M, Chong S, Fdida S, et al. Research challenges towards the Future Internet. Computer Communications. 2011;(18):2115--2134. doi:10.1016/j.comcom.2011.09.001
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 795
D’Ambrosio M, Dannewitz C, Karl H, Vercellone V. MDHT: A hierarchical name resolution service for information-centric networks. In: 2011 ACM SIGCOMM Workshop on Information-Centric Networking, ICN 2011, Toronto, ON, Canada, August 19, 2011. ; 2011:7--12. doi:10.1145/2018584.2018587
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 796
Azeem M. Khan R, Karl H. Multihop Performance of Cooperative Preamble Sampling MAC(CPS-MAC) in Wireless Sensor Networks. In: Ad-Hoc, Mobile, and Wireless Networks - 10th International Conference, ADHOC-NOW 2011, Paderborn, Germany, July 18-20, 2011. Proceedings. ; 2011:145--149. doi:10.1007/978-3-642-22450-8_11
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| DOI