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1355 Publications
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K., Hogreve, J., & Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I., Helm, S., Eggert, A., & Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2011 | Journal Article | LibreCat-ID: 793
Ahlgren, B., A. Aranda-Gutierrez, P., Chemouil, P., Oueslati, S., M. Correia, L., Karl, H., … Welin, A. (2011). Content, connectivity, and cloud: ingredients for the network of the future. IEEE Communications Magazine, (7), 62--70. https://doi.org/10.1109/MCOM.2011.5936156
LibreCat
| DOI
2011 | Journal Article | LibreCat-ID: 794
Conti, M., Chong, S., Fdida, S., Jia, W., Karl, H., Lin, Y.-}Dar, … Zukerman, M. (2011). Research challenges towards the Future Internet. Computer Communications, (18), 2115--2134. https://doi.org/10.1016/j.comcom.2011.09.001
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 795
D’Ambrosio, M., Dannewitz, C., Karl, H., & Vercellone, V. (2011). MDHT: A hierarchical name resolution service for information-centric networks. In 2011 ACM SIGCOMM Workshop on Information-Centric Networking, ICN 2011, Toronto, ON, Canada, August 19, 2011 (pp. 7--12). https://doi.org/10.1145/2018584.2018587
LibreCat
| DOI
2011 | Conference Paper | LibreCat-ID: 796
Azeem M. Khan, R., & Karl, H. (2011). Multihop Performance of Cooperative Preamble Sampling MAC(CPS-MAC) in Wireless Sensor Networks. In Ad-hoc, Mobile, and Wireless Networks - 10th International Conference, ADHOC-NOW 2011, Paderborn, Germany, July 18-20, 2011. Proceedings (pp. 145--149). https://doi.org/10.1007/978-3-642-22450-8_11
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| DOI