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1610 Publications


2013 | Conference Paper | LibreCat-ID: 7735
Münkhoff, E, I Garnefeld, and A Bruns. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” In Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7736
Posner , T, I Garnefeld, and A Eggert. “Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7737
Steinhoff, L, and R. W Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” In Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
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2013 | Conference Paper | LibreCat-ID: 7738
Eggert, A, C Thiesbrummel, and C Deutscher. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” In 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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2013 | Conference Paper | LibreCat-ID: 774
Cicconetti, Claudio, Arianna Morelli, Martin Dräxler, Holger Karl, Vincenzo Mancuso, Vincenzo Sciancalepore, Rohit Gupta, et al. “The Playground of Wireless Dense Networks of the Future.” In 2013 Future Network & Mobile Summit, Lisboa, Portugal, July 3-5, 2013, 1--4, 2013.
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2013 | Conference Paper | LibreCat-ID: 775
Keller, Matthias, Manuel Peuster, Christoph Robbert, and Holger Karl. “A Topology-Aware Adaptive Deployment Framework for Elastic Applications.” In 17th International Conference on Intelligence in Next Generation Networks, {ICIN} 2013, Venice, Italy, October 15-16, 2013, 61--69, 2013. https://doi.org/10.1109/ICIN.2013.6670895.
LibreCat | DOI
 

2013 | Conference Paper | LibreCat-ID: 776
Herlich, Matthias, and Holger Karl. “Energy-Efficient Assignment of User Equipment to Cooperative Base Stations.” In ISWCS 2013, The Tenth International Symposium on Wireless Communication Systems, Ilmenau, Germany, August 27-30, 2013, 1--5, 2013.
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2013 | Conference (Editor) | LibreCat-ID: 7762
Fazal-Baqaie, Masud, ed. Vorgehensmodelle 2013: Vorgehensmodelle - Anspruch Und Wirklichkeit - Proceedings Der 20. Tagung Der Fachgruppe Vorgehensmodelle Im Fachgebiet Wirtschaftsinformatik (WI-VM) Der Gesellschaft Für Informatik e.V., Lörrach (Germany). Vol. P-224. Lecture Notes in Informatics. GI, Köllen Druck+Verlag GmbH, Bonn, 2013.
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2013 | Conference Paper | LibreCat-ID: 777
Dräxler, Martin, and Holger Karl. “Cross-Layer Scheduling for Multi-Quality Video Streaming in Cellular Wireless Networks.” In 2013 9th International Wireless Communications and Mobile Computing Conference, IWCMC 2013, Sardinia, Italy, July 1-5, 2013, 1181--1186, 2013. https://doi.org/10.1109/IWCMC.2013.6583724.
LibreCat | DOI
 

2013 | Preprint | LibreCat-ID: 781
Dräxler, Martin, Johannes Blobel, Philipp Dreimann, Stefan Valentin, and Holger Karl. “Anticipatory Buffer Control and Quality Selection for Wireless Video Streaming.” CoRR, 2013.
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