Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear)

S. Gottschalk, F. Rittmeier, G. Engels, in: S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, P. Abrahamsson (Eds.), Software Business, Springer International Publishing, n.d.

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Conference Paper | Accepted | English
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Abstract
Mobile app stores like Apple's AppStore or Google's PlayStore are highly competitive markets for third-party developers wanting to develop successful applications. During the development process, many developers focus on the multitude of product functions but neglect the business model as an equally important part. As a result, developers often fail to meet customer needs, leading to unnecessary development costs and poor market penetration. This, in turn, raises the question of how we intertwine the business model and product functions during the development process to ensure a better alignment between the two. In this paper, we show this intertwined development by adapting the concept of Twin Peaks to the business model and product functions. Based on feature modeling as an abstraction layer, we introduce the concept of a Business Model Decision Line (BMDL) to structure the business model decisions and their relation to product functions structured in a Software Product Line (SPL). The basis of our feature models is the analysis of top listed applications in the app stores of Apple and Google. To create and modify both models, we provide an incremental feature structuring and iterative feature selection process. This combination of abstraction layer and development process supports third-party developers to build successful applications both from a business and a product perspective.
Publishing Year
Proceedings Title
Software Business
Volume
370
Issue
1
Conference
10th International Conference on Software Business
Conference Location
Jyväskylä
Conference Date
2019-11-18 – 2019-11-20
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Cite this

Gottschalk S, Rittmeier F, Engels G. Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear). In: Hyrynsalmi S, Suoranta M, Nguyen-Duc A, Tyrväinen P, Abrahamsson P, eds. Software Business. Vol 370. Lecture Notes in Business Information Processing. Springer International Publishing.
Gottschalk, S., Rittmeier, F., & Engels, G. (n.d.). Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear). In S. Hyrynsalmi, M. Suoranta, A. Nguyen-Duc, P. Tyrväinen, & P. Abrahamsson (Eds.), Software Business (Vol. 370). Jyväskylä: Springer International Publishing.
@inproceedings{Gottschalk_Rittmeier_Engels, series={Lecture Notes in Business Information Processing}, title={Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear)}, volume={370}, number={1}, booktitle={Software Business}, publisher={Springer International Publishing}, author={Gottschalk, Sebastian and Rittmeier, Florian and Engels, Gregor}, editor={Hyrynsalmi, Sami and Suoranta, Mari and Nguyen-Duc, Anh and Tyrväinen, Pasi and Abrahamsson, PekkaEditors}, collection={Lecture Notes in Business Information Processing} }
Gottschalk, Sebastian, Florian Rittmeier, and Gregor Engels. “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear).” In Software Business, edited by Sami Hyrynsalmi, Mari Suoranta, Anh Nguyen-Duc, Pasi Tyrväinen, and Pekka Abrahamsson, Vol. 370. Lecture Notes in Business Information Processing. Springer International Publishing, n.d.
S. Gottschalk, F. Rittmeier, and G. Engels, “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear),” in Software Business, Jyväskylä, vol. 370, no. 1.
Gottschalk, Sebastian, et al. “Intertwined Development of Business Model and Product Functions for Mobile Applications: A Twin Peak Feature Modeling Approach (To Appear).” Software Business, edited by Sami Hyrynsalmi et al., vol. 370, no. 1, Springer International Publishing.

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