SUSTAINABILITY THROUGH THE DIGITALIZATION: EXPLORING POTENTIALS AND DESIGNING VALUE CO-CREATION ARCHITECTURES FOR PRODUCT-SERVICE-SYSTEMS

Digitalization and sustainability are major challenges for today's manufacturing industry. While digitalization is characterized by the incorporation of digital technologies in the products and services as well as the value creation architectures, sustainability requires them to balance economic, environmental and social issues. In both areas, especially Product Service Systems (PSS) are constantly gaining importance. This results in so called smart PSS that integrate digital technologies as well as sustainable PSS which aim at a positive impact on sustainability. Both two concepts cannot be clearly delimited since smart PSS might be designed for sustainability as well and sustainable PSS might be used with digital technologies. This paper aims to investigate the interrelations. To that, digitalization patterns of products and services are evaluated regarding their sustainable impact. The evaluation is conducted by a survey in research and industry. Furthermore, the design of the underlying value creation architecture is investigated. Here, a methodology is proposed enabling companies to optimize their value creation architecture.