Systematic Business Model Implementation - From Concepts to Real Business

Nowadays business model innovation has become a task, every company has to face in order to stay competitive. Even though, good business concepts are created every day, only few of them make their way from paper to real business. This is mostly due to barriers during implementation: How do we validate our business model? How do we derive requirements and measures? In which way can we keep internal resistance to a minimum? Even though the literature on business model innovation is extensive, business model implementation is covered seldomly. The paper at hand presents a methodology for systematic business model implementation. Key components are a maturity model for business concept validation, an impact analysis for the identification of requirements as well as master plan of action which serves as a communication strategy.