TRIZ-based potential finding in technology-induced innovation processes

M. Wall, J {\ Gausemeier, S. Peter, (2014) 95–123.

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Conference Paper | Published | English
Author
Wall, Marina; Gausemeier, J {\ ; Peter, Stefan
Editor
Gausemeier, J { \ "u} rgen
Abstract
In order to achieve a sustainable competitive advantage, technology-oriented companies are more than ever asked to identify potentials of technologies for future business at an early stage and to convert them into innovations. Emergent technologies in particular have a high potential for radical innovations. However, the high innovation potential is offset by high market and technology uncertainties, which are caused by incomplete knowledge of the technology potential and development as well as of potential application contexts. In connection with emergent technologies, the finding of potential - i.e. the generation of knowledge regarding the potentials - is essential, as it lays the foundation for the search for potential application contexts. At the same time, this represents a challenge, since conventional market research approaches only have a limited effect here. The question that arises is how technology potentials can be derived in a discursive way. Furthermore, we hypothesize that the TRIZ approach has great potential for this: (1) In a reversal of the TRIZ logic, we see a way of accessing the TRIZ knowledge base via an analogy; (2) In this way, contradictions within the meaning of TRIZ can be determined, which can be addressed by the technology; (3) A continuous specification of the contradictions represents a possibility to infer technology potentials. The present article presents an approach developed at the Heinz Nixdorf Institute for a TRIZ-based potential finding within the framework of technology-induced innovation processes. The approach comprises the three phases of technology analysis, technology foresight and technology potential analysis. Based on the analysis of the current performance of the technology, the future performance is anticipated using the TRIZ development pattern. By reversing the TRIZ logic, technology potentials are finally determined.
Publishing Year
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Symposium for {\" u} r Foresight and Technology Planning
Page
95 - 123
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Cite this

Wall M, Gausemeier J {\ , Peter S. TRIZ-based potential finding in technology-induced innovation processes. Gausemeier J{ \ "u} rgen, ed. Published online 2014:95-123.
Wall, M., Gausemeier, J {\ , & Peter, S. (2014). TRIZ-based potential finding in technology-induced innovation processes (J. { \ "u} rgen Gausemeier, Ed.; pp. 95–123). publishing series of the Heinz Nixdorf Institute, Paderborn.
@article{Wall_Gausemeier_Peter_2014, series={Symposium for {\" u} r Foresight and Technology Planning}, title={TRIZ-based potential finding in technology-induced innovation processes}, publisher={publishing series of the Heinz Nixdorf Institute, Paderborn}, author={Wall, Marina and Gausemeier, J {\ and Peter, Stefan}, editor={Gausemeier, J { \ "u} rgen}, year={2014}, pages={95–123}, collection={Symposium for {\" u} r Foresight and Technology Planning} }
Wall, Marina, J {\ Gausemeier, and Stefan Peter. “TRIZ-Based Potential Finding in Technology-Induced Innovation Processes.” Edited by J { \ "u} rgen Gausemeier. Symposium for {\" U} r Foresight and Technology Planning. publishing series of the Heinz Nixdorf Institute, Paderborn, 2014.
M. Wall, J {\ Gausemeier, and S. Peter, “TRIZ-based potential finding in technology-induced innovation processes.” publishing series of the Heinz Nixdorf Institute, Paderborn, pp. 95–123, 2014.
Wall, Marina, et al. TRIZ-Based Potential Finding in Technology-Induced Innovation Processes. Edited by J { \ "u} rgen Gausemeier, publishing series of the Heinz Nixdorf Institute, Paderborn, 2014, pp. 95–123.

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