Performance Management Approach for Digital Platforms in B2B Markets
L. Özcan, L.I. Kirchberg, C. Koldewey, R. Dumitrescu, in: I. Bitran, L. Bitetti, S. Conn, J. Fishburn, E. Huizingh, M. Torkkeli, J. Yang (Eds.), The Role of Innovation: Past, Present, Future, Athens, 2022.
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[ÖKK+22] Performance Management Approach for Digital Platforms in B2B Markets.pdf
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Conference Paper
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Author
Özcan, LeonLibreCat;
Kirchberg, Lisa IreneLibreCat;
Koldewey, Christian;
Dumitrescu, Roman
Editor
Bitran, Iain;
Bitetti, Leandro;
Conn, Steffen;
Fishburn, Jessica;
Huizingh, Eelko ;
Torkkeli, Marko;
Yang, Jialei
Abstract
Digital platforms have already led to disruptions in multiple B2C markets and are becoming increasingly dominant in B2B markets. As a result, more and more companies are trying to participate in the platform economy. However, the successful development and operation of a digital platform is associated with significant challenges, which leads to 85% of all platforms failing. A core challenge is the dynamic nature of the platform economy, with varying strategic objectives at different stages in the platform lifecycle. Platform operators must continuously monitor platform progress and adjust their strategy.
Utilizing action research in the real-world platform project AI Marketplace, we developed a lifecycle-oriented performance management approach for digital platforms in B2B markets. It enables platform operators to reflect on their position in the platform lifecycle, derive relevant strategic objectives, and monitor them with suitable key performance indicators. Hence, allowing them to secure the long-term success of their platform business.
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Publishing Year
Proceedings Title
The Role of Innovation: Past, Present, Future
Conference
ISPIM Connects Athens
Conference Location
Athens
Conference Date
2022-11-28 – 2022-11-30
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Cite this
Özcan L, Kirchberg LI, Koldewey C, Dumitrescu R. Performance Management Approach for Digital Platforms in B2B Markets. In: Bitran I, Bitetti L, Conn S, et al., eds. The Role of Innovation: Past, Present, Future. ; 2022.
Özcan, L., Kirchberg, L. I., Koldewey, C., & Dumitrescu, R. (2022). Performance Management Approach for Digital Platforms in B2B Markets. In I. Bitran, L. Bitetti, S. Conn, J. Fishburn, E. Huizingh, M. Torkkeli, & J. Yang (Eds.), The Role of Innovation: Past, Present, Future.
@inproceedings{Özcan_Kirchberg_Koldewey_Dumitrescu_2022, place={Athens}, title={Performance Management Approach for Digital Platforms in B2B Markets}, booktitle={The Role of Innovation: Past, Present, Future}, author={Özcan, Leon and Kirchberg, Lisa Irene and Koldewey, Christian and Dumitrescu, Roman}, editor={Bitran, Iain and Bitetti, Leandro and Conn, Steffen and Fishburn, Jessica and Huizingh, Eelko and Torkkeli, Marko and Yang, Jialei}, year={2022} }
Özcan, Leon, Lisa Irene Kirchberg, Christian Koldewey, and Roman Dumitrescu. “Performance Management Approach for Digital Platforms in B2B Markets.” In The Role of Innovation: Past, Present, Future, edited by Iain Bitran, Leandro Bitetti, Steffen Conn, Jessica Fishburn, Eelko Huizingh, Marko Torkkeli, and Jialei Yang. Athens, 2022.
L. Özcan, L. I. Kirchberg, C. Koldewey, and R. Dumitrescu, “Performance Management Approach for Digital Platforms in B2B Markets,” in The Role of Innovation: Past, Present, Future, Athens, 2022.
Özcan, Leon, et al. “Performance Management Approach for Digital Platforms in B2B Markets.” The Role of Innovation: Past, Present, Future, edited by Iain Bitran et al., 2022.
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