Evaluation Criteria in Product Idea Selection Decisions

I. Gräßler, A.-S. Koch, in: XXXIII Proceedings of the ISPIM Innovation Conference, Manchester, 2022.

Download
No fulltext has been uploaded.
Conference Paper | Published | English
Abstract
Within innovation management, choosing the best fitting product idea is the most important decision point. The future existence and success of the organization is depending on selected product ideas. To find the best fitting idea for an organization, it needs evaluation criteria representing the organizations mission Therefore, this study focuses on a holistic overview about evaluation criteria and on supporting organizations in the process to select its individual evaluation criteria. Based on a literature study, existing approaches regarding evaluation criteria in product idea selection are identified and a list of evaluation criteria is reworked. Using the list of evaluation criteria, a prioritization method is created. Within an interview with experts in innovation management, the method is discussed regarding usability and the level of assistance in product idea selection. The developed criteria can be used directly by innovation manager and industrial practitioners to evaluate potential product ideas.
Publishing Year
Proceedings Title
XXXIII Proceedings of the ISPIM Innovation Conference
forms.conference.field.series_title_volume.label
Event Proceedings: LUT Scientific and Expertise Publications
Conference
XXXIII ISPIM Innovation Conference "Innovating in a Digital World"
Conference Location
Copenhagen, Denmark
Conference Date
2022-06-05 – 2022-06-08
LibreCat-ID

Cite this

Gräßler I, Koch A-S. Evaluation Criteria in Product Idea Selection Decisions. In: XXXIII Proceedings of the ISPIM Innovation Conference. Event Proceedings: LUT Scientific and Expertise Publications. ; 2022.
Gräßler, I., & Koch, A.-S. (2022). Evaluation Criteria in Product Idea Selection Decisions. XXXIII Proceedings of the ISPIM Innovation Conference. XXXIII ISPIM Innovation Conference “Innovating in a Digital World,” Copenhagen, Denmark.
@inproceedings{Gräßler_Koch_2022, place={Manchester}, series={Event Proceedings: LUT Scientific and Expertise Publications}, title={Evaluation Criteria in Product Idea Selection Decisions}, booktitle={XXXIII Proceedings of the ISPIM Innovation Conference}, author={Gräßler, Iris and Koch, Anna-Sophie}, year={2022}, collection={Event Proceedings: LUT Scientific and Expertise Publications} }
Gräßler, Iris, and Anna-Sophie Koch. “Evaluation Criteria in Product Idea Selection Decisions.” In XXXIII Proceedings of the ISPIM Innovation Conference. Event Proceedings: LUT Scientific and Expertise Publications. Manchester, 2022.
I. Gräßler and A.-S. Koch, “Evaluation Criteria in Product Idea Selection Decisions,” presented at the XXXIII ISPIM Innovation Conference “Innovating in a Digital World,” Copenhagen, Denmark, 2022.
Gräßler, Iris, and Anna-Sophie Koch. “Evaluation Criteria in Product Idea Selection Decisions.” XXXIII Proceedings of the ISPIM Innovation Conference, 2022.

Export

Marked Publications

Open Data LibreCat

Search this title in

Google Scholar
ISBN Search