Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
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Journal Article
| Published
| English
Author
Kamm, Michael Reiner;
Kucklick, Jan-PeterLibreCat;
Schneider, Johannes;
vom Brocke, Jan
Abstract
While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar stores can benefit from an expansion of service functionalities of a cross-industry loyalty card provider. Digitalizing the loyalty program created new opportunities, while the analysis of shopping data of 13 years, 19,000 customers, and 55 shops empowered data-based decision support.
Keywords
Publishing Year
Journal Title
Information Systems Management
Volume
38
Issue
4
Page
270-286
LibreCat-ID
Cite this
Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management. 2020;38(4):270-286. doi:10.1080/10580530.2020.1855486
Kamm, M. R., Kucklick, J.-P., Schneider, J., & vom Brocke, J. (2020). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management, 38(4), 270–286. https://doi.org/10.1080/10580530.2020.1855486
@article{Kamm_Kucklick_Schneider_vom Brocke_2020, title={Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1}, volume={38}, DOI={10.1080/10580530.2020.1855486}, number={4}, journal={Information Systems Management}, publisher={Informa UK Limited}, author={Kamm, Michael Reiner and Kucklick, Jan-Peter and Schneider, Johannes and vom Brocke, Jan}, year={2020}, pages={270–286} }
Kamm, Michael Reiner, Jan-Peter Kucklick, Johannes Schneider, and Jan vom Brocke. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through BI Functionalities of a Loyalty Program1.” Information Systems Management 38, no. 4 (2020): 270–86. https://doi.org/10.1080/10580530.2020.1855486.
M. R. Kamm, J.-P. Kucklick, J. Schneider, and J. vom Brocke, “Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1,” Information Systems Management, vol. 38, no. 4, pp. 270–286, 2020, doi: 10.1080/10580530.2020.1855486.
Kamm, Michael Reiner, et al. “Data Mining for Small Shops: Empowering Brick-and-Mortar Stores through BI Functionalities of a Loyalty Program1.” Information Systems Management, vol. 38, no. 4, Informa UK Limited, 2020, pp. 270–86, doi:10.1080/10580530.2020.1855486.
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