Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging
A.-K. Jung, S. Stieglitz, T. Kissmer, M. Mirbabaie, T. Kroll, PLOS ONE 17 (2022).
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Journal Article
| Published
| English
Author
Jung, Anna-Katharina;
Stieglitz, Stefan;
Kissmer, Tobias;
Mirbabaie, MiladLibreCat;
Kroll, Tobias
Abstract
<jats:p>Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of liking, sharing and commenting. For this, we use a data set of more than 4,400 Facebook posts from 10 different news sources to analyze how clickbait in post headlines and in post text influences user engagement. The results of our study revealed that certain features (e.g., unusual punctuation and common clickbait phrases) increase user interaction, whereas others decrease engagement with Facebook posts. We further use our results to discuss the potential role of digital nudging in the context of clickbait. Our results contribute to understanding and making use of the effect of different framings in social media.</jats:p>
Keywords
Publishing Year
Journal Title
PLOS ONE
Volume
17
Issue
6
Article Number
e0266743
ISSN
LibreCat-ID
Cite this
Jung A-K, Stieglitz S, Kissmer T, Mirbabaie M, Kroll T. Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging. PLOS ONE. 2022;17(6). doi:10.1371/journal.pone.0266743
Jung, A.-K., Stieglitz, S., Kissmer, T., Mirbabaie, M., & Kroll, T. (2022). Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging. PLOS ONE, 17(6), Article e0266743. https://doi.org/10.1371/journal.pone.0266743
@article{Jung_Stieglitz_Kissmer_Mirbabaie_Kroll_2022, title={Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging}, volume={17}, DOI={10.1371/journal.pone.0266743}, number={6e0266743}, journal={PLOS ONE}, publisher={Public Library of Science (PLoS)}, author={Jung, Anna-Katharina and Stieglitz, Stefan and Kissmer, Tobias and Mirbabaie, Milad and Kroll, Tobias}, year={2022} }
Jung, Anna-Katharina, Stefan Stieglitz, Tobias Kissmer, Milad Mirbabaie, and Tobias Kroll. “Click Me…! The Influence of Clickbait on User Engagement in Social Media and the Role of Digital Nudging.” PLOS ONE 17, no. 6 (2022). https://doi.org/10.1371/journal.pone.0266743.
A.-K. Jung, S. Stieglitz, T. Kissmer, M. Mirbabaie, and T. Kroll, “Click me…! The influence of clickbait on user engagement in social media and the role of digital nudging,” PLOS ONE, vol. 17, no. 6, Art. no. e0266743, 2022, doi: 10.1371/journal.pone.0266743.
Jung, Anna-Katharina, et al. “Click Me…! The Influence of Clickbait on User Engagement in Social Media and the Role of Digital Nudging.” PLOS ONE, vol. 17, no. 6, e0266743, Public Library of Science (PLoS), 2022, doi:10.1371/journal.pone.0266743.
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