‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation
F. Brünker, J. Marx, M. Mirbabaie, S. Stieglitz, in: Proceedings of the Australasian Conference on Information Systems (Forthcoming), 2022.
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Conference Paper
| English
Author
Brünker, Felix;
Marx, Julian;
Mirbabaie, Milad;
Stieglitz, Stefan
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Proceedings Title
Proceedings of the Australasian Conference on Information Systems (forthcoming)
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Brünker F, Marx J, Mirbabaie M, Stieglitz S. ‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation. In: Proceedings of the Australasian Conference on Information Systems (Forthcoming). ; 2022.
Brünker, F., Marx, J., Mirbabaie, M., & Stieglitz, S. (2022). ‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation. Proceedings of the Australasian Conference on Information Systems (Forthcoming).
@inproceedings{Brünker_Marx_Mirbabaie_Stieglitz_2022, title={‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation}, booktitle={Proceedings of the Australasian Conference on Information Systems (forthcoming)}, author={Brünker, Felix and Marx, Julian and Mirbabaie, Milad and Stieglitz, Stefan}, year={2022} }
Brünker, Felix, Julian Marx, Milad Mirbabaie, and Stefan Stieglitz. “‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation.” In Proceedings of the Australasian Conference on Information Systems (Forthcoming), 2022.
F. Brünker, J. Marx, M. Mirbabaie, and S. Stieglitz, “‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation,” 2022.
Brünker, Felix, et al. “‘Botfluencers’–The Impact of Social Bot Awareness and User Personality on Brand Opinion Formation.” Proceedings of the Australasian Conference on Information Systems (Forthcoming), 2022.
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