Commentary: Opportunities and challenges of technology in relationship marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2020) 111–117.
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Journal Article
| Published
| English
Author
Steinhoff, Lena;
Palmatier, Robert W.
Keywords
Publishing Year
Journal Title
Australasian Marketing Journal
Volume
29
Issue
2
Page
111-117
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Steinhoff L, Palmatier RW. Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal. 2020;29(2):111-117. doi:10.1016/j.ausmj.2020.07.003
Steinhoff, L., & Palmatier, R. W. (2020). Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal, 29(2), 111–117. https://doi.org/10.1016/j.ausmj.2020.07.003
@article{Steinhoff_Palmatier_2020, title={Commentary: Opportunities and challenges of technology in relationship marketing}, volume={29}, DOI={10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, publisher={SAGE Publications}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={111–117} }
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal 29, no. 2 (2020): 111–17. https://doi.org/10.1016/j.ausmj.2020.07.003.
L. Steinhoff and R. W. Palmatier, “Commentary: Opportunities and challenges of technology in relationship marketing,” Australasian Marketing Journal, vol. 29, no. 2, pp. 111–117, 2020, doi: 10.1016/j.ausmj.2020.07.003.
Steinhoff, Lena, and Robert W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.” Australasian Marketing Journal, vol. 29, no. 2, SAGE Publications, 2020, pp. 111–17, doi:10.1016/j.ausmj.2020.07.003.
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