Customer inertia marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2020) 350–373.
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Journal Article
| Published
| English
Author
Henderson, Conor M.;
Steinhoff, Lena;
Harmeling, Colleen M.;
Palmatier, Robert W.
Publishing Year
Journal Title
Journal of the Academy of Marketing Science
Volume
49
Issue
2
Page
350-373
LibreCat-ID
Cite this
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer inertia marketing. Journal of the Academy of Marketing Science. 2020;49(2):350-373. doi:10.1007/s11747-020-00744-0
Henderson, C. M., Steinhoff, L., Harmeling, C. M., & Palmatier, R. W. (2020). Customer inertia marketing. Journal of the Academy of Marketing Science, 49(2), 350–373. https://doi.org/10.1007/s11747-020-00744-0
@article{Henderson_Steinhoff_Harmeling_Palmatier_2020, title={Customer inertia marketing}, volume={49}, DOI={10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Henderson, Conor M. and Steinhoff, Lena and Harmeling, Colleen M. and Palmatier, Robert W.}, year={2020}, pages={350–373} }
Henderson, Conor M., Lena Steinhoff, Colleen M. Harmeling, and Robert W. Palmatier. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science 49, no. 2 (2020): 350–73. https://doi.org/10.1007/s11747-020-00744-0.
C. M. Henderson, L. Steinhoff, C. M. Harmeling, and R. W. Palmatier, “Customer inertia marketing,” Journal of the Academy of Marketing Science, vol. 49, no. 2, pp. 350–373, 2020, doi: 10.1007/s11747-020-00744-0.
Henderson, Conor M., et al. “Customer Inertia Marketing.” Journal of the Academy of Marketing Science, vol. 49, no. 2, Springer Science and Business Media LLC, 2020, pp. 350–73, doi:10.1007/s11747-020-00744-0.
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