Customer Service in Social Media — An Empirical Study of the Airline Industry
M. Carnein, L. Homann, H. Trautmann, G. Vossen, K. Kraume, in: N. Ritter, H. Schwarz, M. Klettke, A. Thor, O. Kopp, M.W. Bernhard (Eds.), Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17), Gesellschaft für Informatik, Stuttgart, Germany, 2017, pp. 33–40.
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Conference Paper
| English
Author
Carnein, Matthias;
Homann, Leschek;
Trautmann, HeikeLibreCat 
;
Vossen, Gottfried;
Kraume, Karsten
;
Vossen, Gottfried;
Kraume, KarstenEditor
Ritter, Norbert;
Schwarz, Holger;
Klettke, Meike;
Thor, Andreas;
Kopp, Oliver;
Bernhard, Matthias Wieland
Abstract
Until recently, customer service was exclusively provided over traditional channels. Cus- tomers could write an email or call a service center if they had questions or problems with a product or service. In recent times, this has changed dramatically as companies explore new channels to offer customer service. With the increasing popularity of social media, more companies thrive to provide customer service also over Facebook and Twitter. Companies aim to provide a better customer ex- perience by offering more convenient channels to contact a company. In addition, this unburdens traditional channels which are costly to maintain. This paper empirically evaluates the performance of customer service in social media by analysing a multitude of companies in the airline industry. We have collected several million customer service requests from Twitter and Facebook and auto- matically analyzed how efficient the service strategies of the respective companies are in terms of response rate and time.
Publishing Year
Proceedings Title
Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17)
forms.conference.field.series_title_volume.label
Lecture Notes in Informatics (LNI)
Volume
P-266
Page
33–40
ISSN
LibreCat-ID
Cite this
Carnein M, Homann L, Trautmann H, Vossen G, Kraume K. Customer Service in Social Media — An Empirical Study of the Airline Industry. In: Ritter N, Schwarz H, Klettke M, Thor A, Kopp O, Bernhard MW, eds. Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17). Vol P-266. Lecture Notes in Informatics (LNI). Gesellschaft für Informatik; 2017:33–40.
Carnein, M., Homann, L., Trautmann, H., Vossen, G., & Kraume, K. (2017). Customer Service in Social Media — An Empirical Study of the Airline Industry. In N. Ritter, H. Schwarz, M. Klettke, A. Thor, O. Kopp, & M. W. Bernhard (Eds.), Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17): Vol. P-266 (pp. 33–40). Gesellschaft für Informatik.
@inproceedings{Carnein_Homann_Trautmann_Vossen_Kraume_2017, place={Stuttgart, Germany}, series={Lecture Notes in Informatics (LNI)}, title={Customer Service in Social Media — An Empirical Study of the Airline Industry}, volume={P-266}, booktitle={Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17)}, publisher={Gesellschaft für Informatik}, author={Carnein, Matthias and Homann, Leschek and Trautmann, Heike and Vossen, Gottfried and Kraume, Karsten}, editor={Ritter, Norbert and Schwarz, Holger and Klettke, Meike and Thor, Andreas and Kopp, Oliver and Bernhard, Matthias Wieland}, year={2017}, pages={33–40}, collection={Lecture Notes in Informatics (LNI)} }
Carnein, Matthias, Leschek Homann, Heike Trautmann, Gottfried Vossen, and Karsten Kraume. “Customer Service in Social Media — An Empirical Study of the Airline Industry.” In Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17), edited by Norbert Ritter, Holger Schwarz, Meike Klettke, Andreas Thor, Oliver Kopp, and Matthias Wieland Bernhard, P-266:33–40. Lecture Notes in Informatics (LNI). Stuttgart, Germany: Gesellschaft für Informatik, 2017.
M. Carnein, L. Homann, H. Trautmann, G. Vossen, and K. Kraume, “Customer Service in Social Media — An Empirical Study of the Airline Industry,” in Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17), 2017, vol. P-266, pp. 33–40.
Carnein, Matthias, et al. “Customer Service in Social Media — An Empirical Study of the Airline Industry.” Proceedings of the 17$^th$ Conference on Database Systems for Business, Technology, and Web (BTW ’17), edited by Norbert Ritter et al., vol. P-266, Gesellschaft für Informatik, 2017, pp. 33–40.
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