Towards Explaining the Popularity of the Business Model Canvas: A Dual-coding Approach
T. John, D. Szopinski, in: 1st Business Model Conference, 2017.
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Conference Abstract
| English
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Proceedings Title
1st Business Model Conference
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1st Business Model Conference
Conference Location
Venice, Italy
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John T, Szopinski D. Towards Explaining the Popularity of the Business Model Canvas: A Dual-coding Approach. In: 1st Business Model Conference. ; 2017.
John, T., & Szopinski, D. (2017). Towards Explaining the Popularity of the Business Model Canvas: A Dual-coding Approach. In 1st Business Model Conference. Venice, Italy.
@inproceedings{John_Szopinski_2017, title={Towards Explaining the Popularity of the Business Model Canvas: A Dual-coding Approach}, booktitle={1st Business Model Conference}, author={John, Thomas and Szopinski, Daniel}, year={2017} }
John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual-Coding Approach.” In 1st Business Model Conference, 2017.
T. John and D. Szopinski, “Towards Explaining the Popularity of the Business Model Canvas: A Dual-coding Approach,” in 1st Business Model Conference, Venice, Italy, 2017.
John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual-Coding Approach.” 1st Business Model Conference, 2017.
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