“I Guess this is Growing Up” Analysis of Pop-Punk’s Regained Popularity and Its Shift From Bands to Personas.

This research article examines the transformation of pop-punk from bands to solo artists and how the genre regained popularity due to new popular personalities and the transmedia engagement in social media and with established media. Through a three-pronged approach, this studyadopts phenomenological, theoretical, and empirical perspectives to understand the transition and regained popularity fully. The phenomenological angle delves into the case studies of musicians, revealing key factors behind the shift to solo artists in pop-punk. Theoretical explanations contextualize the phenomenon within broader cultural frameworks, considering industry and transmedia dynamics, audience preferences, and technological advancements. Empirical evidence, including statistical data from socialmedia profiles, quantifies the impact of the shift.This study contributes to a comprehensive understanding of pop-punk's transformation, offering an exploration of its past, present, and future within the ever-evolving music industries and transmedia landscapes