"Contributing means investing in Spain" – Media campaigns on tax education in Spain after the transition to democracy

What can the tax authorities do to encourage citizens to pay their taxes more honestly? They can promote honest tax payments in the media! Such tax education, which is completely unfamiliar to German taxpayers, can look back on a long tradition in the USA, for example, and other countries. It has also been practised in Spain since the end of the 1960s and intensified after the transition to democracy. A Treasury television advertisement from 1990 allows an analysis of the narratives used by tax education in the young Spanish democracy. The intense and difficult struggle by state institutions for democratic, equal rights for all citizens even 15 years after Franco's death becomes obvious.