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3378 Publications
2011 | Conference Paper | LibreCat-ID: 7746
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7747
A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
K. Doescher, J. Hogreve, and A. Eggert, “Embracing the complexity of recovery management in business-to-business relationships,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” in Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” in 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” in 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 5684 | 
F. Lang, G. Schryen, and A. Fink, “Automated Negotiations Under Uncertain Preferences,” in Proceedings of the 2011 International Conference on Information Systems (ICIS 2011), 2011.
LibreCat
| Files available
2011 | Conference Paper | LibreCat-ID: 5689 |
C. Bodenstein, G. Schryen, and D. Neumann, “Reducing Datacenter Energy Usage through Efficient Job Allocation,” in Proceedings of the 19th European Conference on Information Systems (ECIS 2011), 2011.
LibreCat
| Files available
2011 | Journal Article | LibreCat-ID: 5719
N. Wünderlich, J. H. Schumann, F. v Wangenheim, and H. H. Holzmüller, “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.,” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, pp. 977–1001, 2011.
LibreCat
2011 | Conference Abstract | LibreCat-ID: 5823
P. Herrmann, D. Kundisch, and M. Rahman, “The Impact of Delegating Decision Making to IT on the Sunk Cost Effect,” in 12th Workshop on Information Systems and Economics (WISE), Shanghai, People’s Republic of China, 2011.
LibreCat
2011 | Book Chapter | LibreCat-ID: 6151
B. Maekelburger, C. Schwens, and R. Kabst, “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics,” in Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), 6th ed., A. Verbeke, A. T. Tavares-Lehmann, and R. Van Tulder, Eds. Emerald Group Publishing Ltd., 2011, pp. 21–49.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6282
R. Isidor, H. Steinmetz, and R. Kabst, “Beschäftigungsformen und OCB: der moderierende Einfluss von Arbeitszufriedenheit,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6289
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, and H. Weber, “Der Einfluss bio-demographischer und aufgabenorientierter Diversität auf die Leistung von Teams: Eine Metaanalyse.,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6292
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, and A. Diehl, “Age diversity and team outcomes: A quantitative review. ,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6294
M. Baum, M. Schaefer, and R. Kabst, “Advertisement-Image congruity in the recruitment context,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6295
M. C. Wehner, A. Giardini, and R. Kabst, “Applicant reactions to outsourcing of the recruitment: Does corporate image compensate for negative applicant reactions?,” 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 6296
M. C. Wehner, R. Kabst, M. Meifert, and L. M. Cunz, “Der Personalverantwortliche als „Strategic Architect“: Persönliche Einstellung oder subjektive Norm?,” 2011.
LibreCat
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