‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets

H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.

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2011 AMA Summer Marketing Educators' Proceedings
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Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
Terho, H., Haas, A., Eggert, A., & Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.
@inproceedings{Terho_Haas_Eggert_Ulaga_2011, title={‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets}, booktitle={2011 AMA Summer Marketing Educators’ Proceedings}, author={Terho, H and Haas, A and Eggert, A and Ulaga, W}, year={2011} }
Terho, H, A Haas, A Eggert, and W Ulaga. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” In 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
H. Terho, A. Haas, A. Eggert, and W. Ulaga, “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets,” in 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.

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