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3340 Publications


2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 5680 | OA
Püschel T, Schryen G, Hristova D, Neumann D. Cloud Service Revenue Management. In: European Conference on Information Systems. ; 2012.
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2012 | Conference Paper | LibreCat-ID: 5683
Lang F, Schryen G, Fink A. Elicitating, modeling, and processing uncertain human preferences for software agents in electronic negotiations: An empirical study. In: International Conference on Information Systems. ; 2012.
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2012 | Journal Article | LibreCat-ID: 5688 | OA
Bodenstein C, Schryen G, Neumann D. Energy-Aware Workload Management Models for Operating Cost Reduction in Data Centers. European Journal of Operational Research : EJOR. 2012;222(1):157-167.
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2012 | Journal Article | LibreCat-ID: 5716
Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
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2012 | Journal Article | LibreCat-ID: 5717
Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review. 2012;64(2):141-165.
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2012 | Journal Article | LibreCat-ID: 5718
Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation. 2012;32(2):133-143.
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2012 | Report | LibreCat-ID: 578
Brangewitz S, Brockhoff S. Stability of Coalitional Equilibria within Repeated Tax Competition. Universität Paderborn; 2012.
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2012 | Report | LibreCat-ID: 602
Brangewitz S. Learning by Trading in Infinite Horizon Strategic Market Games with Default. Universität Paderborn; 2012.
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2012 | Journal Article | LibreCat-ID: 6102
Steinmetz H, Schwens C, Wehner M, Kabst R. Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management. PERSONALquartely. 2012;64(1):34-39.
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2012 | Journal Article | LibreCat-ID: 6103
Kabst R, Baum M. Editorial: Employer Branding: Strategie, Instrumente, Umsetzung. PERSONALquartely. 2012;64(3):3.
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2012 | Book | LibreCat-ID: 6138
Weber W, Kabst R. Einführung in Die Betriebswirtschaftslehre. 8th ed. Wiesbaden; 2012.
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2012 | Book Chapter | LibreCat-ID: 6148
Baum M, Schwens C, Kabst R. Determinants of Different Types of Born Globals. In: Gabrielsson M, Kirpalani M, eds. Handbook of Research on Born Globals. Cheltenham Glos/Northampton: Edward Elgar Publishing Ltd.; 2012:36-45.
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2012 | Book Chapter | LibreCat-ID: 6149
Isidor R, Schwens C, Kabst R. Die Messung von Joint-Venture Erfolg. In: Zentes J, ed. Markteintrittsstrategien - Dynamik Und Komplexität. ; 2012:193-205.
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2012 | Conference Paper | LibreCat-ID: 6275
Schneid M, Steinmetz H, Isidor R, Kabst R. Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell. In: ; 2012.
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