Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
60 Publications
2012 | Book (Editor) | LibreCat-ID: 46828
B. Flath, A. Pirchner, E. Pölzl, and S. Sackl, Eds., The Body Is The Message , 1st ed., vol. 2. Graz : Grazer Universitätsverlag , 2012.
LibreCat
2011 | Book Chapter | LibreCat-ID: 46847
B. Flath, “Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials,” in Audio Branding Year Book 2010 , K. Bronner, R. Hirt, and C. Ringe, Eds. Baden-Baden: nomos, 2011, pp. 229–238.
LibreCat
2010 | Book (Editor) | LibreCat-ID: 46829
B. Flath, A. Pirchner, E. Pölzl, and S. Sackl, Eds., All You Need Is Image?!, 1st ed., vol. 1. Graz: Grazer Universitätsverlag , 2010.
LibreCat
2008 | Book Chapter | LibreCat-ID: 46848
B. Flath, “Sound als Imagevermittler. Eine experimentelle Untersuchung zum Einfluss akustischer Parameter auf das konnotative Empfinden von Produkten im Kontext von Fernsehwerbung,” in Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz, vol. 1, Karl-Frazenz-Universiät Graz , Ed. Graz : Uni-Press Graz, 2008, pp. 43–49.
LibreCat
2008 | Conference Paper | LibreCat-ID: 46849
B. Flath, “The relevance of acoustical parameters in communicating brand images in commercials,” Graz , 2008.
LibreCat