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60 Publications
2012 | Book (Editor) | LibreCat-ID: 46828
Flath, Beate, et al., editors. The Body Is The Message . 1st ed., vol. 2, Grazer Universitätsverlag , 2012.
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2011 | Book Chapter | LibreCat-ID: 46847
Flath, Beate. “Sound & Image. An experimental study on the influence of acoustical parameters on the perception of a product’s image in TV-commercials.” Audio Branding Year Book 2010 , edited by Kai Bronner et al., nomos, 2011, pp. 229–38.
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2010 | Book (Editor) | LibreCat-ID: 46829
Flath, Beate, et al., editors. All You Need Is Image?! 1st ed., vol. 1, Grazer Universitätsverlag , 2010.
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2008 | Book Chapter | LibreCat-ID: 46848
Flath, Beate. “Sound als Imagevermittler. Eine experimentelle Untersuchung zum Einfluss akustischer Parameter auf das konnotative Empfinden von Produkten im Kontext von Fernsehwerbung.” Erstausgabe. Veröffentlichungen junger WissenschafterInnen der Karl-Franzens-Universität Graz, edited by Karl-Frazenz-Universiät Graz , vol. 1, Uni-Press Graz, 2008, pp. 43–49.
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2008 | Conference Paper | LibreCat-ID: 46849
Flath, Beate. The Relevance of Acoustical Parameters in Communicating Brand Images in Commercials. Edited by Manuela Marin et al., 2008.
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