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58 Publications
2023 | Conference Paper | LibreCat-ID: 46665
Unboxing video effectiveness – Does speech matter?
I. Garnefeld, E. Böhm, L. Hanf, S. Helm, in: 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
LibreCat
I. Garnefeld, E. Böhm, L. Hanf, S. Helm, in: 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.
2023 | Conference Paper | LibreCat-ID: 46666
The dark and bright side of online reviews in manufacturer online shops
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Odense, Denmark, 2023.
2023 | Conference Paper | LibreCat-ID: 46667
Stimulating engagement with unboxing videos – Does speech matter?
L. Hanf, I. Garnefeld, E. Böhm, S. Helm, in: EMAC Annual Conference, Odense, Denmark, 2023.
LibreCat
L. Hanf, I. Garnefeld, E. Böhm, S. Helm, in: EMAC Annual Conference, Odense, Denmark, 2023.
2023 | Journal Article | LibreCat-ID: 46642
Digital technology usage as a driver of servitization paths in manufacturing industries
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.
LibreCat
| DOI
L.K. Harrmann, A. Eggert, E. Böhm, European Journal of Marketing 57 (2023) 834–857.
2022 | Journal Article | LibreCat-ID: 46662
Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?
R. Akalan, A. Eggert, E. Böhm, Journal of Service Management Research 6 (2022) 47–63.
LibreCat
R. Akalan, A. Eggert, E. Böhm, Journal of Service Management Research 6 (2022) 47–63.
2022 | Journal Article | LibreCat-ID: 46668
Digital technology usage as a driver of servitization paths in manufacturing industries
A. Eggert, L. Harrmann, E. Böhm, EMAC Annual Conference, Budapest, Hungary (2022).
LibreCat
A. Eggert, L. Harrmann, E. Böhm, EMAC Annual Conference, Budapest, Hungary (2022).
2022 | Conference Paper | LibreCat-ID: 46669
Should manufacturers publish online reviews in their own online shops?
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Budapest, Hungary, 2022.
LibreCat
K. Kessing, I. Garnefeld, E. Böhm, in: EMAC Annual Conference, Budapest, Hungary, 2022.
2022 | Journal Article | LibreCat-ID: 46661
Servitization in the manufacturing industry: Where do we stand? Where do we come from?
R. Akalan, E. Böhm, A. Eggert, Journal of Service Management Research 6 (2022) 204–213.
LibreCat
R. Akalan, E. Böhm, A. Eggert, Journal of Service Management Research 6 (2022) 204–213.
2022 | Journal Article | LibreCat-ID: 46634
The ambivalent role of monetary sales incentives in service innovation selling
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, F. Brüggemann, Journal of Product Innovation Management 39 (2022) 445–463.
LibreCat
| DOI
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, F. Brüggemann, Journal of Product Innovation Management 39 (2022) 445–463.
2022 | Journal Article | LibreCat-ID: 46660
Exploring the customer journey of voice commerce: A research agenda
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, Journal of Service Management 6 (2022) 216–231.
LibreCat
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, Journal of Service Management 6 (2022) 216–231.