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131 Publications
1998 | Journal Article | LibreCat-ID: 4905
@article{Bliemel_Eggert_1998, title={Kundenbindung - die neue Sollstrategie?}, journal={Marketing - Zeitschrift für Forschung und Praxis}, author={Bliemel, Friedhelm and Eggert, Andreas}, year={1998} }
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