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3431 Publications
2011 | Conference Paper | LibreCat-ID: 7747
Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7802
Doescher, K, J Hogreve, and A Eggert. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 5684 | 
Lang, Fabian, Guido Schryen, and Andreas Fink. “Automated Negotiations Under Uncertain Preferences.” In Proceedings of the 2011 International Conference on Information Systems (ICIS 2011), 2011.
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| Files available
2011 | Conference Paper | LibreCat-ID: 5689 |
Bodenstein, Christian, Guido Schryen, and Dirk Neumann. “Reducing Datacenter Energy Usage through Efficient Job Allocation.” In Proceedings of the 19th European Conference on Information Systems (ECIS 2011), 2011.
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| Files available
2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.
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