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3431 Publications
2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
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2009 | Book | LibreCat-ID: 5721
Wünderlich N. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler; 2009.
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2009 | Misc | LibreCat-ID: 6114
Kabst R, Thost W, Isidor R. Vorteil Interim Management. Vol 2.; 2009:20-22.
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2009 | Misc | LibreCat-ID: 6115
Kabst R, Isidor R, Thost W, Linné H. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol 3.; 2009:23-25.
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2009 | Misc | LibreCat-ID: 6116
Kabst R, Isidor R, Thost W, Nagel R. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol 6.; 2009:3-6.
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2009 | Misc | LibreCat-ID: 6117
Kabst R, Salow S, Baum M. International Fachkräfte Gewinnen. Vol 4.; 2009:21-23.
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