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3431 Publications
2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
LibreCat
2009 | Book | LibreCat-ID: 5721
Wünderlich, N. (2009). Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings (1st ed.). Wiesbaden: Springer Gabler.
LibreCat
2009 | Misc | LibreCat-ID: 6114
Kabst, R., Thost, W., & Isidor, R. (2009). Vorteil Interim Management (Vol. 2, pp. 20–22).
LibreCat
2009 | Misc | LibreCat-ID: 6115
Kabst, R., Isidor, R., Thost, W., & Linné, H. (2009). Was zeichnet den erfolgreichen Interim Manager aus? (Vol. 3, pp. 23–25).
LibreCat
2009 | Misc | LibreCat-ID: 6116
Kabst, R., Isidor, R., Thost, W., & Nagel, R. (2009). Manager auf Zeit: Ignoriert oder akzeptiert? (Vol. 6, pp. 3–6).
LibreCat
2009 | Misc | LibreCat-ID: 6117
Kabst, R., Salow, S., & Baum, M. (2009). International Fachkräfte gewinnen (Vol. 4, pp. 21–23).
LibreCat
2009 | Misc | LibreCat-ID: 6118
Kabst, R. (2009). Editorial: Motivieren trotz Krise (Vol. 6).
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