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1 Publication


2015 | Book Chapter | LibreCat-ID: 4943
A. Eggert, A. Haas, W. Ulaga, and H. Terho, “Wertbasiertes Verkaufen auf Industriegütermärkten,” in Handbuch Business-to-Business-Marketing, Wiesbaden: Springer Fachmedien Wiesbaden, 2015, pp. 483–495.
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