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1 Publication
2015 | Book Chapter | LibreCat-ID: 4943
Eggert, Andreas, Alexander Haas, Wolfgang Ulaga, and Harri Terho. “Wertbasiertes Verkaufen Auf Industriegütermärkten.” In Handbuch Business-to-Business-Marketing, 483–95. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. https://doi.org/10.1007/978-3-8349-4681-2_23.
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