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1 Publication
2022 | Journal Article | LibreCat-ID: 46634
Alavi S, Böhm E, Habel J, Wieseke J, Schmitz C, Brüggemann F. The ambivalent role of monetary sales incentives in service innovation selling. Journal of Product Innovation Management. 2022;39(3):445-463. doi:10.1111/jpim.12600
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