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1 Publication
2022 | Journal Article | LibreCat-ID: 46634
Alavi, Sascha, Eva Böhm, Johannes Habel, Jan Wieseke, Christian Schmitz, and Felix Brüggemann. “The Ambivalent Role of Monetary Sales Incentives in Service Innovation Selling.” Journal of Product Innovation Management 39, no. 3 (2022): 445–63. https://doi.org/10.1111/jpim.12600.
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