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1 Publication
2022 | Journal Article | LibreCat-ID: 46634
S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,” Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi: 10.1111/jpim.12600.
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