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1 Publication
2018 | Journal Article | LibreCat-ID: 4681
Müller, O., Fay, M., & vom Brocke, J. (2018). The Effect of Big Data and Analytics on Firm Performance: An Econometric Analysis Considering Industry Characteristics. Journal of Management Information Systems, (2), 488--509. https://doi.org/10.1080/07421222.2018.1451955
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