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1 Publication
2020 | Journal Article | LibreCat-ID: 35662
Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.
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M.R. Kamm, J.-P. Kucklick, J. Schneider, J. vom Brocke, Information Systems Management 38 (2020) 270–286.