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1 Publication
2014 | Journal Article | LibreCat-ID: 5714
@article{Schumann_Wünderlich_Evanschitzky_2014, title={Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.}, volume={90}, number={1}, journal={Journal of Retailing}, publisher={Elsevier}, author={Schumann, Jan H and Wünderlich, Nancy and Evanschitzky, Heiner}, year={2014}, pages={111–118} }
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