Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.

J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.

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Journal Article | Published | English
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Abstract
Coalition loyalty programs are on the rise, yet few studies investigate the impact of service failures in such programs. Using data from a retail context, the authors show that a program partner deemed responsible for a service failure suffers negative customer responses. However, customers’ perceptions of the benefits of the coalition loyalty program buffer these consequences. Perhaps most importantly, when customers perceive the program's special treatment benefits as low, direct and indirect spillover effects occur, such that a service failure by one program partner has a negative effect on customer loyalty toward the program itself.
Publishing Year
Journal Title
Journal of Retailing
Volume
90
Issue
1
Page
111-118
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Schumann JH, Wünderlich N, Evanschitzky H. Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing. 2014;90(1):111-118.
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
@article{Schumann_Wünderlich_Evanschitzky_2014, title={Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.}, volume={90}, number={1}, journal={Journal of Retailing}, publisher={Elsevier}, author={Schumann, Jan H and Wünderlich, Nancy and Evanschitzky, Heiner}, year={2014}, pages={111–118} }
Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.
J. H. Schumann, N. Wünderlich, and H. Evanschitzky, “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.,” Journal of Retailing, vol. 90, no. 1, pp. 111–118, 2014.
Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.

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