Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
2 Publications
2020 | Journal Article | LibreCat-ID: 35662
Kamm MR, Kucklick J-P, Schneider J, vom Brocke J. Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1. Information Systems Management. 2020;38(4):270-286. doi:10.1080/10580530.2020.1855486
LibreCat
| DOI
| Download (ext.)
2015 | Journal Article | LibreCat-ID: 5705
Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters. 2015;26(2):127-139.
LibreCat